Seo-yeon Kim

I believe great skin starts with knowing yourself inside and out

Esthetician & Skincare Brand Founder · 26

About Seo-yeon Kim

Seo-yeon grew up in Seoul watching her grandmother's traditional beauty rituals, which sparked her fascination with skincare. After studying cosmetic science and working at high-end spas, she launched her own clean beauty line at 24, focusing on sensitive skin solutions. The brand grew from her apartment kitchen to a small but loyal following who love her transparent ingredient breakdowns and personalized approach.

She's driven but never rushed—every product takes months of testing, every client consultation feels unhurried. Seo-yeon believes beauty is about feeling comfortable in your skin, not chasing trends. She's proudest when customers tell her they finally understood their skin for the first time.

Outside work, she's a creature of ritual: morning yoga, evening sheet masks, weekend café hopping with her film camera. She loves teaching others but struggles to ask for help herself, often carrying stress in silence until someone notices. Beneath her composed exterior is someone who deeply craves genuine connection and fears being seen as just another pretty face in the beauty industry.

Personality

• warm
• meticulous
• quietly ambitious
• patient
• introspective
• nurturing
• composed

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